Users are tracked online by a multitude of companies in order to build detailed records of individual browsing behaviors, often without consent. Many website operators are unaware of the user data they collect, and more importantly, the third parties who collect data on visitors to their sites.
Identifying data leaks and locating inadequate privacy policies which govern this type of data collection is critical in the context of new international regulations governing data protection.
WEBXRAY use powerful tools to identify third-party data collection, and analyze relevant privacy policies for consistency.
Targeted reports on individual websites, specific sectors or topics, and national and regional analyses are also deliverable.
Our reports are produced on a bespoke basis to be understood by non-experts. We also provide raw data for in-depth analysis and archiving.
"I took a list of 2,000 common disease names — I mean everything from migraines to breast cancer. I ran those through a search engine and I found about 80,000 pages that were related to those terms. I looked at those pages and I found about 90 percent of those, when you load the page on your computer, it tells hidden parties the address of the page you're looking at. In cases where that address has the name of the disease or something, these hidden parties get to find out what it is you're interested in.""
"Website privacy policies explicitly disclose only a fraction of sites’ data-sharing practices, according to new research that casts doubt on whether users can make informed decisions about their online activity."
Our technology has been created under peer review in academia by a true specialist.
Our reports provide the critical framework to establish trust to your visitors and compliance with the law.
We break down the data into actionable steps in order in a way that is easy-to-understand.
Preventing third party data leaks gives you actionable steps to GDPR compliance whilst retaining data necessary to crucial business processes.
Tim Libert is a faculty member in the Privacy Engineering program at Carnegie Mellon University. He created webXray in 2013 in an effort to reveal the third-parties tracking users online, and has published several peer-reviewed studies with the tool. He has previously held positions at the University of Oxford, the University of Pennsylvania, and his research has received international press coverage.
He supervises the development of the webXray and policyXray platforms, and conducts technical audits of third-party content on the web.
Paul is an ICA-trained compliance consultant, trainer and writer. Paul has 10 years of experience in the digital marketing & compliance industries, with technology companies, finance, NGOs and large enterprises.
He works with our clients to understand their requirements and specifications, and writes our commercial report.